Major League Baseball today announced its support of The ALS Association’s ALS Home Health Initiative by launching the MLB Fights ALS campaign, a league-wide fundraising effort set for August 1st-5th. The campaign will be promoted in ballparks and by MLB’s media assets, including MLB.com, the Club websites and MLB Network, as well as via YouCaring.com. Beginning with an initial $50,000 contribution from Major League Baseball, the effort will seek to generate additional funds for the Home Health Initiative’s mission of providing in-home care to individuals and families affected by Lou Gehrig’s Disease.
“Major League Baseball is truly stepping up the plate with its ‘MLB Fights ALS’ campaign,” said Barbara Newhouse, President and CEO of The ALS Association. “We thank Commissioner Manfred and the 30 clubs around the league for their generous gift and their commitment to helping us provide greater care to people living with ALS. The league and the clubs have long been important partners to our own chapters around the country and together, we are all working to strikeout ALS.”
We will be sharing more information about this campaign in the coming days. In the meantime, you can read MLB’s press release here.